Mirror

DATE

KIND

ROLE

2022-2023

Web Design

UX/UI, Content Strategy, Systems Design

In 2022, lululemon tapped BASIC® to help launch Mirror following their acquisition of the connected fitness platform. With at-home fitness hitting its stride post-pandemic, we were brought in to showcase the product and the full breadth of their membership offerings to a new generation of home gym converts.

Brought to you by lululemon — headline: more than a mirror, ultimate home gym with workout variety; Experience Mirror and Explore Workouts buttons

Smart Weights — fully integrated smart weights that track reps and form; Shop now; rep counter and MIRROR dumbbells graphic

Stand or wall mount — elevate your Mirror with floor stand or wall mount; Mirror device with floor stand callout and carousel dots

Live classes feature — woman training; copy on live and on-demand workouts; phone mockup with live schedule for April 2022

Fit for you — get personalized weekly programs; grid of six Lululemon Studio program cards: Strength Arms + Abs, Intro to Dance Cardio, HIIT Favorites, Train for a 10K, Low Impact Challenge, and Fall Challenge

Partners — all our partner studios in one place; studio cards including AARMY and Y7

Sweat to your own beat — curated songs for every workout; Apple Music; Country, phone player, and Throwback cards

Turn on your camera — live interaction with instructors; Mirror boxing workout UI beside a member with motion-tracking overlays

Workouts — 10,000+ on-demand classes and daily live classes; class carousel and two-up of meditation and Mirror workout

Lululemon Studio Membership — Find the plan that fits your lifestyle; two ways to set up your personal studio with In-App and All-Access pricing cards and membership benefits comparison

Mirror app — personalized fitness level, goals, and interests with dropdown fields; stacked workout cards and Try the Mirror App for free

The Mirror — Take your home studio to the next level; member training with instructor and metrics on screen against brick wall

Take your workouts anywhere you go — Mirror app on phone and watch with health score and weekly progress; Meet our instructors; lifestyle scene with devices

Your order is in — Mirror Essentials and lululemon Studio Membership order summary with shipping to Los Angeles and estimated delivery