Design + Art Direction

Whoop

DATE

KIND

ROLE

2023-2024

Brand Strategy, Web Design

Art Direction, UX/UI, System Design, Brand Strategy

In Spring ’23 BASIC was tasked with redesigning WHOOP’s web presence, from their landing page to their e-commerce platform and online publication. Our updated strategy and redesign aimed to set WHOOP apart from the pack by highlighting their unapologetically obsessive attention to detail and innovative design that can be tailored to every type of athlete.

WHOOP science and metrics messaging with app UI
NO SCREENS JUST SCIENCE — WHOOP 4.0 sensor and strap
WHOOP membership includes — app UI with feature accordion
MORE DATA IN DEEPER DETAIL — WHOOP app metrics and coaching UI
DIFFERENT BY DESIGN — distraction-free design, no screen means no distractions
WHOOP bands for every athlete — SuperKnit band shop and product carousel
WHOOP Superknit Luxe band — product detail with reviews and pricing
WHOOP e-commerce product page — gallery, color and size selection
GO BEYOND YOUR WRIST — WHOOP Any-Wear apparel; sensor on arm and in garment pocket with product copy